How to migrate from Rebrandly to Urlik without losing analytics

Define the analytics handoff scope

Before you touch a single link, decide what “analytics continuity” means for your team. For some teams, that means keeping click history in Rebrandly available for old reports while future clicks move to Urlik on the day of cutover. For others, it also includes Google Analytics events, CRM attribution, or a weekly dashboard that someone in marketing checks every Monday at 9 a.m.

Write the scope down in one paragraph. Keep it specific: which reports must not break, which date ranges matter, and who will own the comparison after launch. If you are looking for how to migrate from Rebrandly to Urlik without losing analytics, this first decision is the one that stops a messy move from becoming a mystery later.

One small warning. If a link is used in email, ads, and a QR code, that is three different places to verify. Not one.

Inventory the links whose data matters most

Do not start with the whole account. Start with the links that actually affect decisions, money, or reporting deadlines. That usually means paid media links, campaign links tied to a launch, and evergreen links that keep collecting clicks month after month.

Make a list with four columns: short link, destination, owner, and business impact. A black Friday ad link deserves more care than a test link from last quarter. A podcast promo that still gets clicks from old show notes may also need special handling, because those clicks will keep arriving long after the campaign team has moved on.

• High-value campaign links with live spend
• Paid social and search links
• Evergreen links in bios, newsletters, and footers
• Links embedded in partner content or QR codes

A short list is enough. Twelve links with real value beat 300 links no one reads.

Export Rebrandly data before changing anything

Save the current state first. Export the link list from Rebrandly, then export any click reports, date filters, and tag data you can access. If your team ever needs to explain a traffic dip, that baseline will matter more than memory. Memory lies.

Keep the export in two places: one working folder and one archive folder with the date in the filename. That habit sounds fussy until someone asks for last month’s click volume and the original report is gone.

Check the dates. A report pulled at 11:50 p.m. and one pulled after midnight are not the same report.

Create a side-by-side link mapping sheet

Build one sheet that shows the old Rebrandly link next to the new Urlik link. Include the destination URL, campaign name, source, medium, and any parameters that must survive the move. This is not a design exercise. It is a working document for people who need answers fast.

Use one row per link. If a single destination has three variants for email, paid social, and SMS, give each variant its own row. That way you can see where the tracking differs without reading cell comments or guessing from link names.

Once the sheet exists, assign ownership. One person edits; one person reviews. Two editors become four mistakes.

Reproduce the same campaign tags in Urlik

Urlik should carry the same campaign logic you used before, so reports stay comparable after the move. Match the UTMs, naming conventions, and channel labels as closely as possible, then document any place where you had to change format or casing. If your old links used newsletter, not email, keep that choice unless there is a clear reason to change it.

This is where a separate guide can help. If your team already uses शॉर्ट लिंक के लिए UTM ट्रैकिंग, align the values in that playbook with the ones in your mapping sheet. The point is not perfection. The point is consistency across the handoff, so one campaign does not appear in three different reports under three slightly different names.

Be careful with casing and punctuation. “Paid Social,” “paid_social,” and “paid social” can look interchangeable to humans and still split reporting in tools that are less forgiving.

One more thing: if the link destination already includes parameters, decide whether Urlik should append, replace, or preserve them. That decision changes attribution fast.

Migrate in batches and compare results

Move a small group first. Ten links is a reasonable start if those links include at least one campaign link, one evergreen link, and one link with heavier traffic. After that batch goes live, compare click counts, referrers, and landing-page behavior between Rebrandly and Urlik before touching the rest.

Use the comparison to catch practical issues. A UTM typo may send traffic into the wrong channel. A destination URL with an extra redirect may add delay. A partner link may work in desktop browsers but fail inside a mobile app. That kind of problem usually shows up in the first batch, not the fiftieth.

Keep the batch size small enough to diagnose. If something looks wrong, you want to know which of the 10 links caused it, not which of the 200.

If you run a campaign that depends on exact tagging, it may help to review अभियानों के लिए UTM लिंक ट्रैकिंग before the next batch. That article is especially useful for teams that need the same campaign labels across paid, email, and social without inventing new conventions every quarter.

Keep historical reports separate from live performance

Do not merge old Rebrandly data into new Urlik data as if nothing changed. Mark the cutover date, then keep the old reports in a separate folder, dashboard tab, or label set. The reason is simple: the historical clicks belong to Rebrandly, and the live clicks belong to Urlik after the move.

This matters most when someone asks for month-over-month reporting. A single chart that blends the two systems can hide a real trend or invent one. If the team wants a clean comparison, show the boundary. Put a vertical line on the chart if you have to. The line is honest.

Document the handoff in plain language: “Rebrandly tracked links through 14 May; Urlik tracked links from 15 May onward.” That single sentence can save an hour of back-and-forth later.

If your links are distributed through printed materials, do not forget the physical side of the report trail. The same boundary logic applies to प्रिंटेड सामग्री के लिए डायनामिक क्यूआर, where a poster or flyer may still drive clicks weeks after the digital campaign has changed.

Confirm post-migration reporting and ownership

After cutover, verify that dashboards, teammates, and any connected tools are reading from Urlik, not from the old Rebrandly setup. Check the obvious places first: shared dashboards, recurring email reports, and any BI tool that pulls link data on a schedule. Then check the less obvious places, like a salesperson’s saved report or a client-facing deck built three months ago.

Ownership matters here. Name the person who checks Urlik daily for the first week, the person who reviews discrepancies, and the person who answers questions from sales or finance. If no one owns the report, the report owns everyone.

Watch for gaps that still need manual reconciliation. A few examples: older clicks that only exist in Rebrandly, a partner who cached an outdated short link, or a teammate who copied the old link into a new Slack message after launch. Those issues are annoying, but they are visible if someone is looking for them.

For teams that share account access, make sure the right people still understand the platform terms and data handling rules. The privacy policy – privacy & terms and related account settings matter if your reporting stack touches Google services, especially when users connect dashboards, forms, or sign-in data to the same campaign workflow.

Check the first live week with a fixed list

Use the first 7 days as a controlled observation period. Each day, compare a small set of links, confirm that click counts are moving, and look for broken destinations or missing tags. Seven days is long enough to catch most mistakes and short enough to fix them before habits harden.

Keep the checklist short. Confirm the destination URL, confirm the campaign tags, confirm the analytics source, and confirm the owner. Four checks, every day, for one week. That is enough to catch a bad redirect or a missing parameter before the numbers become hard to separate.

If a link is still active in both systems, label it clearly. Mixed ownership creates mixed data, and mixed data creates arguments. Nobody wants that in week one.

Where reporting depends on broader account rules, the same team should review the platform policy pages they already use, including google terms of service – privacy. That is not busywork; it keeps the reporting chain clean when data is passed between platforms and people.

Use Urlik naming and routing rules consistently

Once the first batch is stable, keep the Urlik side disciplined. Name links the same way across teams, use the same routing logic for the same campaign types, and avoid one-off exceptions unless the business case is clear. A few exceptions are fine. Ten exceptions become a new system.

This is also a good time to standardize who can create links and who can edit them. If three people can rename a live link, analytics quality will drift fast. One owner per campaign is cleaner than shared guessing.

One final check. Make sure the new Urlik links are the only version that appears in new creative, new emails, and new partner assets. If the old Rebrandly links keep showing up in fresh materials, the handoff is not done, even if the dashboard says it is.

For teams that rely on shared documentation, keep one reference page with the exact post-migration rules and point users to it from internal docs. If a teammate has to search for the rule, they will probably skip it. That is how bad links survive.